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Over 10 million downloads have been made from the newly-launched iTunes App Store, according to Apple. The company also notes that the amount of software has already increased since the store’s Thursday debut, from approximately 500 apps to over 800. Of these, some 90 percent are said to be less than $10, including 200 free ones like AIM and Remote. The company has not so far identified how many downloads to date have been of free software, or what categories are the most popular.

Reports meanwhile suggest that some developers are deliberately altering the names of applicationsiTune to gain rank at the App Store. By placing a space or a symbol such as a quotation mark in front their title, it is believed that companies can force apps to the front of the alphabetical listings, increasing visibility. One of the worst offenders is said to be Jirbo, whose Jirbo Break and Jirbo Avatar are even listed ahead of titles like 105 Classics and AIM.

source: ipodnn.com

In tandem with the release of iTunes 7.7, Apple has formally launched both its MobileMe online service and the iTunes App Store. The former is a dramatic revision of .Mac, emphasizing content sync between computers, handhelds and the web; push e-mail is also integrated. Existing .Mac subscribers can sign in at me.com with their old usernames and passwords, but some are reporting slow access, likely due to a large influx of visitors. Others are reporting prompts from Apple to install the “OS X Update for MobileMe,” though this has not yet appeared via Software Update.

The App Store is not currently highlighted on the iTunes US storefront, but can be accessed by enabling “Applications” in the General tab under Preferences, and then clicking “Get More Applications” when the appropriate Library view is selected. Available software covers a variety of categories, from social networking apps such as AIM and Twitterific through programs for finance, navigation, news and gaming. Many titles are free, but a number cost anywhere between 99 cents and $20.

source: ipodnn.com

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